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Types of Logos

The professional logo designing has many types and steps. These things help to gain the apt logo for each business. Logos are the brand identity and business icon. A perfect logo will be the most effective element to express your brand standard to the market. There are many logo types are using to express the brand image. The major logo types are like Iconic, Word mark and Monogram.

As the name indicates, the iconic logos are the iconic or symbolic representation of any company or organization. It is a common logo type around the world. There are many world famous examples for iconic logos. Apple is one of the greatest examples for the iconic logo. The icons or symbols must have any direct or indirect relation with the core business. A successful icon can represented its brand identity without the brand name.


This is one of another logo type which is using widely in the industry. Many companies making their logo in word mark style. Through the logo the brand name also will get established. That is the benefit of word mark logos. The company name or the brand name itself will write in any special font or style to create the word mark logo. One of the greatest examples for the word mark logo is Dell.


The monogram logo is the combination of symbolic and word mark logo. In a monogram logo, you can see the symbolic or iconic representation and the wordings of brand name. Creation of such logos demands high creativity and time. The beautiful example for monogram logo is GE.

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